“ Wouldn’t it be a wonderful memorial to the respected dead if, every time a loved or admired person dies for whom we want to structure some praise, we also took a moment to pay someone living a well-deserved compliment?”
Table of ATF Gothics in the late 1950s
“These are fragments from an as-yet-unidentified (to me, at least) ATF catalog. They were distributed by Perfection Type, Inc. of Minneapolis, an authorized ATF type dealer. Thanks are due to Sky Shipley of Skyline Type Foundry for preserving these fragments (as they came to him) and making them available.” — Dr. David M. MacMillan of Circuitous Root
It’s a good reference for the range of ATF gothics — members of extended, dysfunctional “families” that were never realized as large, cohesive typeface families until 40 or so years later with releases like Benton Sans and ITC Franklin.
“Simple Summary of Sausage: A Handy Get-Aquainted Guide for Young Housewives on the Goodness of Ready-to-eat Meats”
Published by the American Meat Institute
Appeared in Ladies Home Journal, August 1947
(via File Photo)
There was plenty of work for a sign painter in 19th-century New York.
Lower Hudson Street, Numbers 2, 3, and 5, ca. 1865. Photograph by Marcus Ormsbee, New York Historical Society.
Modern Reklame-Schriften (Modern Calligraphy in Advertising), ca. 1935
The Wolfsonian FIU Library Collection
Donated by Steve Heller