Seduction techniques
Detail from Less and More, The Design Ethos of Dieter Rams at the Design Museum.
![Braun Categorically rejects the idea of motivating people to buy its products by adding features that toy with the psycological sub-terrain of the consumer's consciousness. Braun refuses to swell sales by exploiting human frailties: neither its products nor it [sic] advertising use such seduction techniques.](http://farm3.static.flickr.com/2708/4300956589_7a7db679dc_o.jpg)
Source: mhurrell
Detail from Less and More, The Design Ethos of Dieter Rams at the Design Museum.
