Hi, I’m Stephen Coles.
Writer, editor, typographer.
Oakland and Berlin.

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Posts tagged Braun

Seduction techniques

Mark Hurrell:

Detail from Less and More, The Design Ethos of Dieter Rams at the Design Museum. Braun Categorically rejects the idea of motivating people to buy its products by adding features that toy with the psycological sub-terrain of the consumer's consciousness. Braun refuses to swell sales by exploiting human frailties: neither its products nor it [sic] advertising use such seduction techniques.