Hi, I’m Stephen Coles.
Writer, editor, typographer.
Oakland and Berlin.

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Posts tagged Dieter Rams

Seduction techniques

Mark Hurrell:

Detail from Less and More, The Design Ethos of Dieter Rams at the Design Museum. Braun Categorically rejects the idea of motivating people to buy its products by adding features that toy with the psycological sub-terrain of the consumer's consciousness. Braun refuses to swell sales by exploiting human frailties: neither its products nor it [sic] advertising use such seduction techniques.

Braun T 1000 Radio at Bibliotheque Editions A screenprint of the iconic T 1000 shortwave radio was produced to coincide with the Dieter Rams retrospective at the Design Museum. The original edition was limited to a run of 100 – however we have 5 file copies available.

Braun T 1000 Radio at Bibliotheque Editions

A screenprint of the iconic T 1000 shortwave radio was produced to coincide with the Dieter Rams retrospective at the Design Museum. The original edition was limited to a run of 100 – however we have 5 file copies available.