Posts tagged geometric
swisscheeseandbullets (in 2010, site now offline):
There’s a nice bunch of images tracing the evolution of the Braun logo over at Logo Design Love. I absolutely love the geometric simplicity of the current incarnation, although their actual product and packaging design leaves a lot to be desired. [Come back Dieter!]
That Braun schematic is a very satisfying image, and it’s a great logo, but don’t you go thinking type is purely geometric, kids!
This style of lettering was known to American sign painters as “gas-pipe” and it was used often in the 1920s–50s as a quick way to get clean, simple letters up on a board or wall. The shapes are easy to make. And, just as importantly, they are easy to space because of their flat sides.
This modular technique is just the sort of thing that is ideal for FontStruct, and I used the app in 2008 to make WPA Gothic, a half-baked attempt to fonticize the lettering commonly found on WPA posters of the 1930s.
WPA Gothic is free to use for personal projects. (Contact me for commercial use.) But there are far more professional gas-pipe fonts. The two I recommend most often are Mark Simonson’s Refrigerator Deluxe and Mark van Bronkhorst’s MVB Solano Gothic. These typefaces have a slew of alternate glyphs that can mimic many of the variations on the gas-pipe style. And they are made by legit type designers who understand the drawing adjustments necessary to built a complete type family that’s practical for wide-ranging use.
Brutal is an experiment in creating a one brick font for multilayered screen printing. To use this font, you simply need to layer the uppercase alphabet on top of (or underneath) the lowercase alphabet